ABOUT ICE & CO
Ice & Co Jewellers was not built overnight. It was built through discipline, resilience, and an uncompromising standard.
Founded by Ash, known as Ice, the brand is rooted in legacy and lived experience. Ash’s adopted father was a jeweller whose business was lost during the 2008 recession. Witnessing that loss shaped her understanding of what jewellery represents. It is not just adornment. It is craft. It is livelihood. It is pride.
As a teenager, Ash completed work experience in jewellery, and her school allowed her to extend it because being in the workshop kept her focused and grounded. That environment built structure, discipline, and skill.
At seventeen, when her adopted family relocateabroad, Ash remained in the UK alone. She navigated independence early, working regular jobs while steadily building something of her own. The vision never left.
In 2018, she rented a small office and began again. The first piece was a custom pendant, followed shortly by grillz. One client became two. Two became ten. The standards remained high and corners were never cut.
While studying at university, she relocated the brand to London. Ice & Co evolved from a small independent operation into a respected name within Hatton Garden and beyond.
Today, the private workshop operates in Hatton Garden, London’s historic jewellery district, where pieces are designed and crafted with precision. Client consultations take place at our Canary Wharf office at 25 Cabot Place, offering a refined and discreet setting for bespoke commissions.
Ice & Co specialises in fully bespoke jewellery, including engagement rings, custom pendants, statement pieces, fine bracelets, necklaces, and one-off commissions. Each piece is crafted using natural earth diamonds and premium metals, hallmarked to UK standards and built to last.
From private clients to artists and professional athletes, the mission remains the same: create jewellery that carries weight. Jewellery that feels powerful. Jewellery that means something.
Crafted with intention. Worn with confidence. Built to last.
Ice & Co Jewellers.