London's Leading Place to Sell & Trade Your Jewellery

Trusted by hundreds of clients across the UK

500+ Happy Sellers

What We Buy

Diamonds
Watches
Chains & Necklaces
Rings
Gold & Bullion
Loose Stones

Why Sell To Ice & Co?

Fast Payment

Same-day cash offers on most pieces

Competitive Valuations

Transparent pricing based on real market value

Expert Eye

Founded by Europe's leading female jeweller, based in Hatton Garden

ICE & CO SELL & TRADE

Cash Offers

Get immediate cash for your luxury items. We offer competitive pricing based on current market value with fast same-day payment options available.

Get a Cash Offer
ICE & CO SELL & TRADE

Trade In

Put the value of your current piece toward something new from our curated collection of luxury jewellery, watches, and custom designs.

Start a Trade
ICE & CO SELL & TRADE

What to Bring

  • Your item(s)
  • Valid ID
  • Any boxes or paperwork (if available)
Book a Valuation

Frequently Asked Questions

What does Ice & Co buy or accept for trade?

Watches, diamond jewellery, gold, precious metals, chains, rings, and loose stones from all major brands.

How does Ice & Co determine the value of my item?

Each piece is evaluated based on brand, condition, metal purity, stone quality, and current market demand. Our process is transparent and fair.

Do I need an appointment?

Appointments are recommended but not required. Contact us on WhatsApp to arrange a convenient time.

What should I bring?

Your item, valid ID, and any original boxes or paperwork if available.

How long does the process take?

Most valuations are completed the same day, often within 20 minutes.

Can I trade my piece toward a new purchase?

Yes. We accept eligible items as part-exchange toward any piece in our collection.